Where they work
Business/Marketing/Sales Department
The activities
- Marketing staff, also known as market developers, whose main task is to collect information. Through market survey activities in the field of agri-food, they will collect information from customers doing business in this field and the actual situation from the market. Then, this information will be provided to the marketing department to build and develop effective food product communication strategies.
- Marketing staff need:
- Collect, research and analyze the dynamics of the market and target customers through market visits, surveys, etc., and then synthesize them into reports.
- Maintain information about customers and partners to facilitate the working process.
- Assess the potential of the market, thereby building orientations and policies for current and future work.
- Based on the orientation and goals of the enterprise, proceed to develop a market development plan for all products that the business is providing.
- Coordinate with other departments to implement market development programs.
- Exploit new sources of customers through the meeting, introduce and consult about the products that the company offers.
Qualifications
Bachelor’s Degree in Food Technology or Postharvest technology
Technical skills
- Specialized knowledge
- The staff must have good knowledge of food science and principles of business administration, accounting, finance, and marketing.
- Specialized skills
- Marketing staffs are directly involved in marketing and driving sales. Therefore, they need to have market judgment and analysis skills. They need to have relationship-building skills in customer acquisition and direct contact with customers to build relationships with them, convincing them to use the company’s products.
Computer and linguistic knowledge
- Sales staff need to have good computer skills to make reports and summarize data clearly and easily. A basic level of English is necessary for this figure.
Personality and availability
- Soft skills
- Good communication skills are important because they often meet with customers and partners
- Know how to handle situations flexibly.
- Mentally strong when rejected
- Personal qualities and Availabilities for the activity
- The acumen, quick assessment, and analysis of good information serve as the foundation for revenue promotion or as a premise for businesses to enter new and potential markets.
- Marketing staffs need to go on business when required to understand the market as well as develop new products.